I do not have my book and we have an assignment due this week. It is on Case 11.3 on page 326. Designing the questionnaire. The book we are using is Marketing Research, 5th Edition by Burns and Bush.

If anyone has the book and can scan the page for me it would be great.

(I do not have my book, I am in the process of fighting for a refund as the book I bought was missing a shit ton of pages. First book I bought online that I have had an issue with.)