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Trunk Impaired 06-09-2010 05:02 PM

Chrysler becomes Lancia?
 
http://www.insideline.com/chrysler/l...e-in-2011.html


Just the Facts:

* Fiat will replace the Chrysler brand with Lancia throughout much of continental Europe by May 2011.
* Chrysler brand will remain only in the U.K. and Ireland, where Lancia is not sold.
* Dodge brand will be used only for such niche models as the Charger, Challenger and Viper.


TURIN, Italy — As part of an ongoing overhaul and consolidation of its European sales operations, Fiat will replace the Chrysler brand with Lancia throughout much of continental Europe by May 2011 but will retain the Dodge and Jeep brands.

According to a report in Automotive News, the Chrysler brand will remain only in the U.K. and Ireland, where Lancia is not sold.

The publication quoted Olivier Francois, head of Chrysler/Lancia, as saying, "Our plan is to have in place by May 2011 a Lancia/Chrysler integrated network comprising about 800 dealers and over 1,000 dealerships."

Fiat in late April disclosed detailed plans to merge the two brands and share various platforms and vehicles in the future.

Under the new plan, the Dodge brand will be used only for such niche models as the Charger, Challenger and Viper, according to Automotive News, while Jeep will remain as a dedicated brand that will be offered through various Chrysler/Lancia dealers in Europe.

The Lancia badge will be used in the future on such Chrysler models as the redesigned 300C, the revised Town & Country (marketed in Europe as the Voyager) and the successor to the Sebring.

At the 2010 Detroit Auto Show in January, Chrysler without explanation displayed a version of the Lancia Delta fitted with a Chrysler front end, but disclosed no further details about or plans for the car.

Inside Line says: An ambitious plan — the latest of several — to revive the flagging Lancia brand in Europe. — Paul Lienert, Correspondent
kinda sad, I also heard that this is happening in the U.S. soon too, FIAT is going to phase out Chrysler and maybe Dodge too. Discuss.

TransAmWS6 06-09-2010 05:57 PM

Re: Chrysler becomes Lancia?
 
:dunno:

Flite 06-09-2010 06:06 PM

Re: Chrysler becomes Lancia?
 
Well... when was the last time you met someone who gave a shit about Chrysler?

I think it's a good move. Keep the 300 though, somewhere.

Trunk Impaired 06-09-2010 06:08 PM

Re: Chrysler becomes Lancia?
 
well not Chrysler, but Dodge still has a lot of supporters, it's just kind of sad to see one of the big 3 die.

Z33_Taxi 06-09-2010 06:36 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by 98BimmerCompact (Post 6375577)
well not Chrysler, but Dodge still has a lot of supporters, it's just kind of sad to see one of the big 3 die.

Well Chrysler is the only non publicly traded out of the 3...
As of May 25 2010

1) 80.1% of "Chrysler Holding LLC" is not available for trading at any public stock exchange. However...

2) 19.9% of "Chrysler Holding LLC" is currently available indirectly. Should you decide to invest in "DAI", you will also invest in Chrysler, because "Daimler AG" still owns 19.9% of "Chrysler Holding LLC" which designs, manufactures, assembles and sells cars and trucks under the Chrysler, Jeep and Dodge names.

3) 35% of "Chrysler Holding LLC" will be available soon for investment. It will be through "Fiat", the Italian auto maker, a public corporation traded at the Milan stock exchange. The Fiat ticker is "F.MI". As you might recall, on Jan. 20, 2009, they agreed to buy a 35% stake in "Chrysler Holding LLC". However, considering the likely bankruptcy of Chrysler, and the mess the bankruptcy will create, currently there is a debate raging over whether the Chrysler merger with Fiat will be a success.


Note: The stock symbol was DCX.BA before all of the above occured


Cerberus Capital Management ultimately bought out 100% of Chrysler (Cerberus is a very diverse company, and owns, among other things, the Remington, Bushmaster, and DPMS firearms manufacturing companies). They turned around and gave Fiat of Italy a 20$ stake in Chrysler, and this may eventually be increased to 51%

Z33_Taxi 06-09-2010 06:41 PM

Re: Chrysler becomes Lancia?
 
http://image.motortrend.com/f/auto-s...arter-view.jpg
Chrysler badges Lancia Delta

blackbob 06-09-2010 07:45 PM

Re: Chrysler becomes Lancia?
 
Will at east the Viper will still be around and with only three models now they will have an excuse for the outrageous price tags they already have.

Trunk Impaired 06-09-2010 07:54 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by blackbob (Post 6375783)
Will at east the Viper will still be around and with only three models now they will have an excuse for the outrageous price tags they already have.

I thought they killed the Viper after this year anyway.

White Devil 06-09-2010 08:01 PM

Re: Chrysler becomes Lancia?
 
Im curious to know whos going to end up with the Jeep brand. Having the name "Fiat" on a Jeep is a little bit unnerving if you ask me.

Z33_Taxi 06-09-2010 08:37 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by Delbanner (Post 6375802)
Im curious to know whos going to end up with the Jeep brand. Having the name "Fiat" on a Jeep is a little bit unnerving if you ask me.


Under the new plan, the Dodge brand will be used only for such niche models as the Charger, Challenger and Viper, according to Automotive News, while Jeep will remain as a dedicated brand that will be offered through various Chrysler/Lancia dealers in Europe.
...

White Devil 06-09-2010 10:11 PM

Re: Chrysler becomes Lancia?
 
Thats what I get for skimming and not reading...

NX2KDET 06-10-2010 04:52 AM

Re: Chrysler becomes Lancia?
 
Isn't FIAT the biggest automotive manufacture out there? Don't they own Ferrari? :dunno:

buugiewuugie 06-10-2010 05:17 AM

Re: Chrysler becomes Lancia?
 

Originally Posted by Z33_Taxi (Post 6375656)

That actually looks decent.

Trunk Impaired 06-10-2010 10:38 AM

Re: Chrysler becomes Lancia?
 

Originally Posted by NX2KDET (Post 6376043)
Isn't FIAT the biggest automotive manufacture out there? Don't they own Ferrari? :dunno:

Fiat does own Ferrari along with Alfa Romeo, Lancia, and Maserati (and some of Chrysler but who knows??) but they aren't the biggest. VW still holds that honor as they own Lamborghini, Audi, SEAT, Skoda, Bentley, and Bugatti. And the Lancia Delta was a good candidate to turn into a Chrysler for the American market, nice smooth lines, four doors, and absolutely the least ugly of Lancias 4 models (Delta, Musa, Phedra, and Ypsilon). Although I'd still like to see them go back to their rallying days and make a Chrysler Delta Integrale. :D

ILLEGAL 06-10-2010 10:49 AM

Re: Chrysler becomes Lancia?
 
who gives a fuck? Thank you.

If you dont want the "one of the big three" to dissapear, sell the bmw, and get one. If they were a limping horse (which they have been forever) they would have been shot already.

bonestock94 06-10-2010 11:07 AM

Re: Chrysler becomes Lancia?
 
Chrysler is becoming Lancia in Europe, not here. At least not yet.

Trunk Impaired 06-10-2010 12:54 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by ILLEGAL (Post 6376627)
who gives a fuck? Thank you.

If you dont want the "one of the big three" to dissapear, sell the bmw, and get one. If they were a limping horse (which they have been forever) they would have been shot already.

Hey man, calm down, what'd I ever do to you? my BMW isn't worth 2k let alone enough for even a down payment on a Chrysler vehicle of any kind, and it's not like I bought the BMW new and I'm supporting them instead of American manufacturers I just don't have the money for a new car. I'm just saying what implications does this have for the other manufacturers? Who is next? I just think that the face of Chrysler and possibly American cars in general may be changing and that it's worth discussing. (or at least noting)

ILLEGAL 06-10-2010 01:12 PM

Re: Chrysler becomes Lancia?
 
Calm down? Ok....I am calm. You OK? Anyway....the face of US auto manufacturers changed already, the topic has been beaten to death, and not that it matters, but I think If they are going to die, let it happen already. If they would design something worth a fuck, and streamline their products, and focus on quality, they wouldn't be the mcd's of auto makers.

Trunk Impaired 06-10-2010 01:19 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by ILLEGAL (Post 6376923)
Calm down? Ok....I am calm. You OK? Anyway....the face of US auto manufacturers changed already, the topic has been beaten to death, and not that it matters, but I think If they are going to die, let it happen already. If they would design something worth a fuck, and streamline their products, and focus on quality, they wouldn't be the mcd's of auto makers.

Agreed, Chrysler has been making shit for a while, and this is probably good for them, but I think Ford and GM do make some worthwhile cars and I just hope that this isn't a sign of things to come for American manufacturers.

Z33_Taxi 06-10-2010 02:04 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by buugiewuugie (Post 6376078)
That actually looks decent.

yea i could see those doing well...kinda goes along with the "modern" design cars seem to be going towards

R. Danneskjöld 06-10-2010 06:48 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by Z33_Taxi (Post 6377017)
yea i could see those doing well...kinda goes along with the "modern" design cars seem to be going towards

yea they are starting to look either like godamned venzas or freekin shoeboxes with your odball downs syndrome grilled luxo thrown into the mix, Im not a fan of where automotive design is going

Z33_Taxi 06-10-2010 06:59 PM

Re: Chrysler becomes Lancia?
 

Originally Posted by benflagg (Post 6377508)
yea they are starting to look either like godamned venzas or freekin shoeboxes with your odball downs syndrome grilled luxo thrown into the mix, Im not a fan of where automotive design is going

dont forget about all the toasters on wheels

http://static.rcgroups.com/forums/at...g?d=1234449065
then theres the nissan cube, kia soul, Ford Flex, even the mini clubman...and whats with the advertising? Kia uses hampsters to push its cars on to customers? wtf

WanganRunner 06-11-2010 05:25 AM

Re: Chrysler becomes Lancia?
 
I'm not a huge fan of the current Lancia stable, aesthetically. They look almost like they were designed by Geely or something.

Which is odd, because I like most modern Fiats and Alfas.


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